Laetitia Caeli, officially.
I am an Indonesian communication & creative person who likes asking "why do people do that?" and then somehow turning the question into campaigns, visuals, and proposal presentations. My background is in visual communication design, and these days I work somewhere between brand, corporate communication, and sustainability.
Things I cannot stop thinking about:
Corporate Reputation
Sustainability
Behavioural Change
Community Engagement
Public Affairs
Basically, I am interested in how people, environment, and society influence each other. Especially the messy bit in between:
How behaviour becomes culture and the communication can actually make a difference.
