#SetiapAksi: Every Action of Sustainable Transformation
This campaign was designed to encourage Astragraphia employees to take initiatives supporting low-carbon operatons and CSR activities. Moreover, this is emphasizing that event the smallest action can make a meaningful impact. For external audiences, the campaign highlights Astragraphia’s commitment to responsiility and contribution in sustainable business practices. The message was built around the company’s Triple-P initiatives (Portfolio, People, and Public Contribution) and ran from July to November through and integrated digital and internal communication strategy. Content was published across Instagram (internal and external), LinkedIn, company email, website, digital lobby TV, and printed bulletin board, creating consistent engagement and awareness of sustainability across all channels.
As part of the campaign, the waste bin design was updated following interviews with cleaning staff, which revelaed that employees had different understandings of waste categories. I created detailed labels listing which items belong to each category to help employees make more mindful disposal choices.
The initiative was supported by awareness content through email and social media, emphasizing that proper waste separation helps cleaning staff, protects the environment, and facilitates waste collection for recycling programs, while encouraging employees to be conscious of their consumption habits.
